Real Estate Photography

CoStar vs Zillow: How Matterport Changed Real Estate Media

The Portal War: How We Got Here The conflict began when CoStar Group — owner of Homes.com, Apartments.com, LoopNet, and other major portals — acquired Matterport for roughly $1.6 billion in 2025. Matterport had spent a decade becoming the gold standard for 3D virtual tours, with millions of spaces scanned worldwide. It was platform‑neutral, widely […]

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Why Pennsylvania and Maryland Agents Should Avoid Using AI to Alter Listing Photos

Legal, ethical, and MLS‑specific reasons to keep your listing photos honest Artificial intelligence is showing up everywhere in real estate — including listing photos. And while AI can be helpful for certain tasks, using AI to alter the physical condition of a property is becoming a serious problem in both Pennsylvania and Maryland. Agents across

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Why Every Listing Needs a Marketing Kit

Why Every Listing Needs a Marketing Kit Real estate moves fast, and agents need listing media that works just as hard as they do. That’s why I offer Marketing Kits with every Standard and Premium package — and as an optional upgrade for Essentials. A Marketing Kit gives agents ready‑to‑use tools that help listings stand

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