How Real Estate Agents Can Get Free Advertising & Leads Using YouTube By George Sheldon Real Estate Photography In a competitive market, every real estate agent is looking for ways to stand out without spending more money. The smartest place to start is a platform you already know — YouTube. YouTube is one of the
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You Can Now Request a Call With George Sheldon — At a Time That Works for You As part of the ongoing updates to GeorgeSheldon.com, I’m excited to introduce a new feature that makes communication easier for everyone I serve — not just real estate agents, but also builders, remodelers, architects, designers, hospitality owners, Airbnb
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The Portal War: How We Got Here The conflict began when CoStar Group — owner of Homes.com, Apartments.com, LoopNet, and other major portals — acquired Matterport for roughly $1.6 billion in 2025. Matterport had spent a decade becoming the gold standard for 3D virtual tours, with millions of spaces scanned worldwide. It was platform‑neutral, widely
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House Fishing: Why Agents Should Stop Creating Misleading Listings — And Why New Laws Are Coming Real estate agents want their listings to shine. Great photography, strong descriptions, and smart marketing all matter. But a growing trend — house fishing — is pushing some agents into dangerous territory. House fishing is the real estate version
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Legal, ethical, and MLS‑specific reasons to keep your listing photos honest Artificial intelligence is showing up everywhere in real estate — including listing photos. And while AI can be helpful for certain tasks, using AI to alter the physical condition of a property is becoming a serious problem in both Pennsylvania and Maryland. Agents across
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Why Every Listing Needs a Marketing Kit Real estate moves fast, and agents need listing media that works just as hard as they do. That’s why I offer Marketing Kits with every Standard and Premium package — and as an optional upgrade for Essentials. A Marketing Kit gives agents ready‑to‑use tools that help listings stand
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