The Portal War: How We Got Here The conflict began when CoStar Group — owner of Homes.com, Apartments.com, LoopNet, and other major portals — acquired Matterport for roughly $1.6 billion in 2025. Matterport had spent a decade becoming the gold standard for 3D virtual tours, with millions of spaces scanned worldwide. It was platform‑neutral, widely
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Legal, ethical, and MLS‑specific reasons to keep your listing photos honest Artificial intelligence is showing up everywhere in real estate — including listing photos. And while AI can be helpful for certain tasks, using AI to alter the physical condition of a property is becoming a serious problem in both Pennsylvania and Maryland. Agents across
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Why Every Listing Needs a Marketing Kit Real estate moves fast, and agents need listing media that works just as hard as they do. That’s why I offer Marketing Kits with every Standard and Premium package — and as an optional upgrade for Essentials. A Marketing Kit gives agents ready‑to‑use tools that help listings stand
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Phase 1 Is Done — And There’s Still Plenty More Ahead Today marks a small but important milestone: Phase 1 of my real estate photography website is officially done. It’s the first step in a much bigger plan, and while it feels good to reach this point, I’m nowhere near finished. In fact, the real
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A New Direction: Moving From Editorial Photography to Real Estate Photography July 15 — After a lot of thought (and more than a few cups of coffee), I’ve decided it’s time to take my photography business in a new direction. For decades, I’ve been shooting editorial work, news, and features — long before digital cameras,
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