Real Estate Marketing

CoStar vs Zillow: How Matterport Changed Real Estate Media

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The Portal War: How We Got Here The conflict began when CoStar Group — owner of Homes.com, Apartments.com, LoopNet, and other major portals — acquired Matterport for roughly $1.6 billion in 2025. Matterport had spent a decade becoming the gold standard for 3D virtual tours, with millions of spaces scanned worldwide. It was platform‑neutral, widely

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Why Every Listing Needs a Marketing Kit

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Why Every Listing Needs a Marketing Kit Real estate moves fast, and agents need listing media that works just as hard as they do. That’s why I offer Marketing Kits with every Standard and Premium package — and as an optional upgrade for Essentials. A Marketing Kit gives agents ready‑to‑use tools that help listings stand

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